Caul Group New Construction
Builders reviewing plans at a Triangle residential jobsite at golden hour

A division of Caul Group Residential

We sell the vision.
Not just the inventory.

Strategic sales and marketing solutions for Triangle builders and developers — and expert guidance for buyers who want something brand new.

Why experience matters

$2B+

In sales to date

25 Years

Inside new construction

23+

Years as top listing agent

#1

Resale team of 15,000 Triangle Realtors

The real estate partner behind premium communities

We don't build the homes. We build the demand.

Partnering with builders and developers across the Triangle, we create the brand, drive the sales strategy, and position communities for stronger absorption, pricing, and market presence before the first home is sold.

CGNC combines 25 years of new construction experience with the established brand, reach, resources and consistent execution of Caul Group Residential.

Leadership

Builder experience meets the Triangle's #1 team.

Most new-construction divisions are run by general agents. Ours is led by someone who spent a career on the builder's side of the table.

Director of New Construction

Leslie Murr

Leslie spent 25 years working for a homebuilder, leading sales and marketing teams and guiding builders across the Triangle to successful sell-outs. She thinks, acts and speaks like a builder — from land and product decisions to pricing, absorption and the sales floor. At CGNC she focuses 100% on helping builders run efficient, high-performing sales and marketing.

Contact

Founder, Caul Group Residential

Tina Caul

Tina has spent 25 years in general brokerage and built Caul Group Residential into the #1 resale team in the Triangle. Her brand, reach and agent network give every CGNC community the marketing muscle and buyer pool of an established team from day one.

Contact

A lifetime in new construction. A lifetime in brokerage. One team built to serve builders.

CGNC agents are selected and trained to understand the new home process, represent the builder's brand and execute the community strategy.

Project Highlights

Communities we're bringing to market.

Hands reviewing detailed new-home floor plans

Durham

Thayer Homes

A townhome community blending Durham character with modern living.

Builder representatives walking through a residential jobsiteComing Soon

Triangle, NC

Live Builders

Forward-thinking residential builder partner crafting communities across the Triangle.

A project team reviewing residential site plans

Our Blueprint

More than a brokerage. A development partner.

The real estate sales and marketing partner for builders and developers. A brand for every community, the right sales team on the ground, and storytelling that pre-sells the lifestyle. We represent your community from first impression to final sale, serving as an extension of your team every step of the way.

01 Brand.02 Team.03 Vision.

We work as an extension of the builder's team, matching experienced strategy with consistent execution.

20+ Years

Selling Triangle real estate

$250M+

Developer pipeline represented

What We Do

Strategy, story and sales — working as one.

01

New Development Expertise

  • Preconstruction strategy
  • Vertical-specific positioning
  • Risk mitigation through pre-sales
02

Brand Creation

  • Community identity and naming
  • Visual brand systems
  • Story-driven messaging
03

Sales Strategy

  • Absorption modeling
  • Pricing tiers and release strategy
  • Sales center design and staffing
04

Marketing Execution

  • Integrated digital campaigns
  • Broker and agent activation
  • Video, social, and PR
05

Sell-Out Experience

  • End-to-end contract management
  • Lender and title coordination
  • Closing and post-close support

Support can range from individual builder listings to an integrated sales and marketing solution for an entire community.

The CGNC Signature Process

From Dirt to Sold Out.

01

Discover

Land and market analysis

02

Define

Product, pricing, positioning

03

Design

Brand, story, models, selections

04

Launch

Marketing, VIP list, grand opening

05

Sell

On-site sales and agent network

06

Celebrate

Signature events through sell-out

Our Culture

How we work.

Builder Minded

We understand the priorities, timelines and pressures behind every community.

Strategic

We connect positioning, pricing, buyer behavior and absorption to achieve community goals.

Collaborative

We communicate consistently and clearly and operate as an extension of the builder's team.

Execution Focused

We implement consistently, measure performance and refine the plan.

Buyer Aware

We understand how today's buyers search, choose and finance a new home.

We think like builders, serve like partners and execute with purpose.

What builders say

“Highly recommend the Caul Group team for builders and developers in Raleigh and throughout the Triangle looking to align with a top real estate sales and marketing team. As an Asset Manager working closely with a developer and builder team, we spent a lot of time searching for the right partner and quickly realized there was no comparison. Their professionalism, communication, vision, and ability to build real momentum around a project truly sets them apart.”

Adina SaftaAsset Manager, Dukes Properties & Construction

On Site

On site with Dukes Properties & Construction.

Watch on YouTube

For Homebuyers

Find your new home — with someone who knows how builders work.

We help buyers discover, understand, finance and purchase new construction homes across the Triangle. Because we work with builders every day, we know the incentives, timelines, lot premiums, contracts and selections that most buyers never see.

Discover the right community

Understand the builder contract

Finance with builder incentives

Purchase with an advocate on your side

New-home advisor reviewing plans and finishes with buyers in a model home

Where We Partner

Rooted in Raleigh. Active across the Triangle.

We partner with builders and developers in the corridors that hold value — close to jobs, top schools, and the airport. Selective by design.

Dining

Stanbury · Brewery Bhavana · Crawford

Shopping

North Hills · Cameron Village

Schools

Wake County · Ravenscroft · Cary Academy

Downtown

12 minutes to Downtown Raleigh

RDU Airport

20 minutes to Raleigh-Durham Intl.

Aerial view of a representative new community under construction in the TriangleRepresentative new-construction home exterior at dusk

Get In Touch

Let's build the next one.

Whether you're staking a site or staging the sales gallery, our New Construction Division partners with builders end to end. Tell us about your project.

development@caulteam.com
919.906.3831
Raleigh, North Carolina
Serving the Triangle and beyond.